Local entrepreneur and digital marketing expert Mr. Sophearith has released his first book, Marketing Strategy 101. The book is a comprehensive guide to the basics to the strategic level of marketing. The book was firstly published on August 8, 2023 for his senior friends and local industries' experts's comments and will be officially launched in October 2023.

Mr. Sophearith is a seasoned marketer with over 10 years of experience in the industry. He has worked with a variety of businesses, from small startups to large corporations. In his book, he shares his knowledge and expertise to help readers understand the marketing in the big picuters and how they design effective marketing strategies that will help their businesses grow.

Marketing Strategy 101 is a must-read for any entrepreneur or marketing professional who wants to learn the marketing strategies in Khmer language. The book is well-written and easy to understand, even for those with no prior marketing experience. It is packed with practical advices, and case studies of outstanding local firms that can be used to improve any marketing campaign.

In addition to the practical advice, Marketing Strategy 101 also provides readers with a solid foundation in marketing theories. Mr. Sophearith explains the different components of a marketing strategy and how they work together. He also discusses the latest trends in marketing, such as social media marketing, content marketing, customer journey map in digital age, marketing mix, and marketing technologies (martech/ads tech). 

Marketing Strategy 101 is an essential resource for anyone who wants to learn more about marketing. It is a well-written, informative, and practical book that will help readers create effective marketing strategies for their businesses.

About the Author

SOPHEARITH YORN – Founder & Managing Director of BizKhmer Digital Media. A marketing specialist and serial entrepreneur, Sophearith created the renowned educational platform BizKhmer in 2015 and a digital media agency BizKhmer Media in 2018. His core competencies include content strategy development and implementation, integrated marketing communications (IMC), and marketing training. He has led online campaigns for international brands and numerous domestic clients.

Sophearith has worked in branding, communications, consulting, lecturing, mentoring nd training for over 10 years. Previously, he served as corporate communications manager at Phnom Penh City Center (PPCC), one of Cambodia's biggest property developers. In that role, he oversaw the promotion of the city’s community programs through the local media. Prior to that, he was in a key position at Sabay, a leading publisher.

Since 2016, he has taught several courses at well-known Cambodian universities, such as CamIU University, the CEO Institute, NIPTIC, and the University of Cambodia. He is currently appointed as a Head of Economics & Business Department of Samdech Preah Mahasangharaja Bour Kry University. 

Meanwhile, he also serves as Board Member of Agri-Nic PLc, Morodok Basedth resort, and many other private companies. He has been actively involving in mentoring, training, advising and leading in business, marketing & branding strategies for many prestigious companies in different industries such as digital marketing, premium product, real estate & outstanding domestic products. 

For the business community, Sophearith has been actively serving as a President to BNI Brilliant, a Support Ambassador & MSP & Advanced MSP Trainer to BNI PP2 Cambodia. He is also serving as a mentor of Digital Marketing & Branding at the CJCC's Accelerator Program, an active Marketing Trainer at the Young Entrepreneur Association of Cambodia (YEAC), and a Digital Marketing Trainer at the ACLEDA Institute of Business (AIB).

Please join his telegram channel right here: Telegram Channel

Sophearith holds two master’s degrees. One is in Social and Cultural Entrepreneurship from Université Lumière Lyon 2, and the other is in Entrepreneurship and Innovation Management from the University of Lille I. He also holds a bachelor’s degree in Business and Economics from the University of Puthisastra (Phnom Penh, Cambodia).

Mr. Sophearith is a frequent speaker at marketing & public events since 2018. He is also a regular contributor to marketing blogs. Pleas scan right here for more details of his biography.