It is 2022! Digital marketing is always changing and evolving. Businesses and brands must not only plan for the future of digital marketing, but also be prepared to take advantage of it. Here are the top 7 digital marketing trends to keep an eye on in 2022 and see how you use them to your advantage. 

1. Meta is everywhere.
Well, Facebook officially changed its name to Meta which ideally Facebook is betting big on the Metaverse (a term for virtual and augmented experiences).

The recommendation here is: Marketers should begin to look for opportunities for their businesses in this category.

2. Influencers continue to grow (even for B2B).
It was previously estimated that influencer marketing is predicted to reach $13.8 billion in 2021 and continue to accelerate its growth. No doubt about this since influencer campaigns provide context and relevance to the endorsement of the product. Also, B2B still see a continuous growth and embrace influencers.

Here is a recommendation: Marketers should look for opportunities to partner with influencers in their space.

3. Advertising is challenged by privacy
Modern digital ads are still heavily relying on data to automatically optimize the outcome. Recently, new privacy regulations on IOS system and the pending removal of cookies have been reducing the data in artificial intelligence.

The recommendation here: Marketers should assess the impacts that this will have on their advertising and be proactive.

4. Marketers get more strategic.
Digital marketing continues to grow. However, the difference is that artificial intelligence and machine learning continue to excel beyond human capabilities which means that marketers must become more strategic.

The recommendation here is: Marketers need to think strategically to focus on what really drives their business growth.

5. LinkedIn is growing for nonstop
LinkedIn continues to be a popular and effective digital marketing platform where there is a considerable growth of monthly active users and engagements. Recently, they are continuously updating new features that drive better results for businesses and pages.

The recommendation here: Marketers should dive all-in on LinkedIn.

6. SEO is more integrated
Search engine optimization is one of the oldest and most valuable forms of digital marketing. However, search algorithms have continuously become smarter and more contextual, marketers must focus less on the old methods of the “hack” and “tricks” of SEO, but pay more attention on providing excellent and meaningful experience to their users.

The recommendation here: Marketers should focus less on SEO and more on excellent user experience.

7. Digital jobs continue to grow
According to LinkedIn, digital skills are the most in-demand currently since the digital revolution is still continue to grow. However, there is still a big gap between the number of businesses searching for digital skills and the skills in the marketplace.

The recommendation here: Marketers should upskill to stay relevant to the digital trend, and leaders should have digital upskill plans for their company.

Source: https://www.forbes.com/