TikTok has been named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past two years. TikTok offers a brilliant opportunity for marketers to reach younger audiences around the globe, in a highly creative and playful environment. We have our specialized Tik Tok marketing experts who surely know how to run your business on Tik Tok like a pro. Our media production team has unlimited ideas on how your videos and ads should run on this popular platform and we are always ready to help your business reach a new business success level.

How can marketers use TikTok?

Tik Tok offers an amazing opportunity for marketers around the world to reach younger audiences, in a highly creative and playful environment. The platform becomes a powerful trend that brands can boost their credibility by being at the forefront of these cutting-edge trends. Moreover, Tik Tok does not require huge budget for video content creation. 

The platform provides marketers with a level playing ground when it comes to reach and engagement. It is very different from other social media platforms such as Instagram, YouTube, and Facebook, Tik Tok accounts with no followers can reach millions of views on a new video due to its unique algorithm. The engagement will follow as long as the content appeals to the audience on the platform.

Here are four key ways that marketers can begin using TikTok:

1.    Start a branded channel
Easy and simple, the content can be created relatively quickly and with no budget. The interesting thing about the process is that you just need to follow the trending hashtags and get involved with the latest memes and apply them to your brand. The platform has the app’s built-in filters, effects, soundbites, and editing tools that you can create and share the content with no requirement of professional editing profession. The reach and engagement is only working if your content really resonates with your audience on the platform.

2.    Collaborate with Influencers
Tik Tok offers a smart way to leverage influencer communities because these people know how to establish highly engaged contents since they are followed by many followers on the platform. They know how to post contents that resonates with the audience and that is the powerful way to help your brand immerse among the audience on their accounts through a milestone of high reach and engagement. Brand can approach and collaborate on campaigns which use these influencers’ skills and knowledge to their fullest advantage of helping promoting your brand.

3.    Start a hashtag challenge
Creating a challenge for users to enter will provides a perfect way for brands to start a cultural trend or meme. This will absolutely attract millions of people to follow your meme if your content resonates with the audience on the platform. This is a way to promote your brand and products through the trending challenge.

4.    Run TikTok Advertising
Tik Tok is very special and unique to marketers in which it is very affordable to generate impressions and clicks. Marketers can run in-feed advertisements, sponsored hashtag challenges, and banner ads within the homepage of the app. In addition to targeting age, location, and demographics, marketers can target people who have similar content to theirs in order to resonate in the same trend.