Since its beginning, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products on online. Obviously, advertisement and sponsorship opportunities exist, getting started with Instagram is totally free. Businesses can for sure establish their brand on this platform for free. 

What is Instagram?
Instagram is a widely popular photo and video-sharing social media platform where users can share photo or video posts. Temporarily, the stories will stay live on your profile for 24 hours. Currently, Instagram is owned by its parent company Facebook and has over 1 billion active users.
Well, if you still need convincing to join, then check out these 12 reasons why Instagram is continuously rising in importance and how your brand can benefit from having a presence on this global social media platform.

1. Instagram is popular
According to Instagram, the platform is currently a home to over 1 billion active users. Among those active users, there are over 500 million users who use the platform on daily basis. Apparently, there is no limit to the success a business can reach with great strategies to market their products and services on this social media platform.

2. Any size of business can thrive and grow 
Instagram is an important spot for business to thrive. Well-known companies, agencies, and shops as well as entrepreneurs use Instagram to raise their brand awareness as well as personal brand.

Well, even for the best-known companies, achievement won’t come overnight, but if a marketing team wants to get their companies and business stay on the line to success, Instagram will do a great help as long as they keep an active presence and maintaining a good routine of at least one post per day to keep the audience informed and connected.

3. Businesses can make money directly from the platform
More importantly, Instagram has evolved to allow on-platform e-commerce sales. Presently, businesses can make money through product placement in which there is an update of the Shop Tab, which is located on Instagram’s home dock that enables users to discover and purchase from brands directly on the platform. Along with that, this social media also offers shoppable posts that allow businesses to add specific tags to the products in their photos with embed links that contain a product description, price, and other related information.

 4. Stories make your business relatable to the customers
Instagram has a great feature of live stories that is a perfect way to show potential customers that you are more than just a faceless companies and agencies. You can really make an impression with live posts and stories.

Instagram live posts are also an excellent way to build connection, trust, and credibility with followers. If consumers see you as more than a company looking to take their money, then they may be more trusting of your brand.

5. You can partner with influencers
Social media is a powerful tool that have both regular users and influencers. Those influencers are celebrities who are well-known on the internet who often promote a brand or products on the mainstream.

Popular influencers can bring your company’s sales to a new level through increased return on investment and access to a large group of people that you would not normally reach. These influences can promote your products and influencers to thousands of followers online.

6. You can effectively engage with customers
Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags, and partnering with other brands. Hashtag is a cool feature to get your products and company to get exposed to the right target audience.

7. You can keep track on your competitors.
What is way more interesting is that you can use the Instagram to keep a keen eye on how your competitor is performing to see how they interact with their followers through their posts. You can use those information to define your own effective strategy to outcompete your competitors.

8. You can get more creative
Instagram is widely known as a photo-sharing app with the creativity it provides. On Instagram, you can go wild coming up with new ways to draw attention and add followers and new customers. Show the public that your brand has a unique personality and that it is cool to shop with you by mixing it up with contests, shoutouts, vivid images, interactive videos, and more.

9. Reach new consumers through Instagram advertisements
With Instagram ads, you can reach new customers and extend your reach with customizable, trackable advertisements. You can target specific demographics, link to your website and collect valuable user data that can help inform your other social media marketing campaigns. This is a cool feature that helps boost your sales with high efficiency.